Social Media Support

Stay visible to local customers without the daily stress.

Consistent, on-brand social content that keeps your business front of mind for local people — without you having to think about what to post every day. Practical support focused on awareness and enquiries, not vanity metrics.

What's included

Practical social support that actually reflects your business.

Content calendar

A planned content schedule so you always know what's going out. No gaps, no scrambling for ideas at the last minute.

On-brand post creation

Posts designed and written in your brand voice — not generic stock-photo content that looks the same as every other local business.

Profile optimisation

Instagram and Facebook profiles set up correctly — bios, contact info, highlights, link-in-bio — so new visitors immediately understand what you do.

Local audience focus

Hashtag strategy, geotags and content themes built around your local area. We're not broadcasting nationally — we're talking to your actual customers.

Story & short-form content

Instagram Stories and Reels guidance and creation — short, engaging content that increases visibility and keeps your audience coming back.

Monthly performance report

A clear monthly summary of what performed, what didn't and what we'll adjust next month. Plain English — not a spreadsheet of numbers that don't mean anything.

How it works

Social content that looks like it came from inside your business.

The best local business social accounts feel authentic — they look like the owner or team actually posted them. We replicate that feeling through good briefing, a consistent voice and content types that suit your business. No generic stock images, no copy-paste captions, no scheduled blasts.

  • Brand and audience audit before we start
  • Monthly content planning call to agree themes and assets
  • Post approval process so you always see content before it goes out
  • Focus on content that drives profile visits and website clicks
  • Monthly report with reach, engagement and top-performing posts
  • Ongoing retainer with 30-day rolling contract — no lock-in

Who this is for

Hospitality & food Clinics & salons Retail & local shops Tradespeople Fitness & wellbeing Creative services Property Local events & venues

Best suited to businesses where visual content — food, interiors, before/after, results — builds trust with local customers. Also ideal for any business owner who simply doesn't have time to stay consistent.

Platforms we work with

Content that fits the platform — and your business.

Each platform has its own rhythm, audience and content style. We don't copy-paste the same post everywhere — we create content that works with how each one actually distributes it.

Facebook

The Harbour Kitchen

Just now  ·  Shawfair

Freshly baked scones every morning from 8am. Stop in before work — your coffee will be waiting. ☕

Morning pick-me-up ☕

📍 Shawfair Village
👍 Like 💬 Comment ↗ Share
+62%profile visits

Facebook is still the biggest local network in Scotland — ideal for community posts, offers and events. It reaches a broad age range, and local groups and recommendations make it powerful for word-of-mouth amplification.

Instagram

shawfair_salon

Shawfair, Midlothian

···
♥ 💬 ↗
🔖

148 likes

shawfair_salon Before & after from today — new balayage ✨ Book in for next week, link in bio.

+41%enquiries via bio

Instagram is visual-first and works especially well for salons, food, fitness and interiors. Grid posts build credibility over time; Reels and Stories push your content to new audiences beyond your existing followers.

TikTok

@edinburgh_joiner

A day in the life of a local joiner 🔨 Watch this transformation

#trades #joiner #Edinburgh #shoplocal

trending sound
2.1k
94
312
3.2×more reach

TikTok's algorithm surfaces your content to people who don't follow you yet — making it one of the fastest ways to reach a new local audience. Short-form video works well for trades, hospitality, fitness and any business with a visible process or result.

Monthly retainers

Simple, transparent pricing. No lock-in.

All retainers run on a 30-day rolling contract. Start, pause or stop at any time — we work hard to keep you because the results deliver, not because of a contract.

Starter

Get consistent and stay visible with regular, on-brand posts across your core social channels.

From

£50/mo

  • 3 posts per week
  • Facebook & Instagram
  • On-brand content creation & copywriting
  • Post scheduling
  • Monthly performance report
  • 30-day rolling contract
Get started

Ideal for: cafés · shops · sole traders · service businesses
Approx. 12 posts per month

Full Management

End-to-end social management with bespoke strategy, all platforms and optional paid social — quoted to your scope.

Bespoke

Quote

  • Everything in Growth
  • Daily content across all platforms
  • Full community management
  • Paid social & boosted posts
  • Competitor & trend monitoring
  • Bespoke content strategy
  • Weekly check-in call
  • 30-day rolling contract
Request a quote

Ideal for: multi-location businesses · hospitality venues · growing brands

Results

What consistent local social presence achieves.

Visibility

Local customers discover and remember businesses they see regularly on social

Trust

Active, professional profiles increase trust before a customer even visits your website

Enquiries

Profile visits, DMs and website clicks all increase with consistent, quality content

Related services

Build a complete online presence.

Get consistent

Ready to stop worrying about social and start using it properly?

Book a free 20-minute discovery call. We'll look at your current profiles and talk through what a consistent monthly content plan could do for your local presence.