Lead Funnels

Turn local traffic into qualified enquiries.

Landing pages and enquiry journeys designed for one thing: getting more local people to call, fill in a form or book. Whether you're running ads or relying on organic search, the funnel is what turns clicks into customers.

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What's included

Everything needed to capture and convert local leads.

High-intent landing pages

Purpose-built pages with a single focused goal — getting the visitor to take action. No distractions, no unnecessary navigation.

Quote & contact forms

Well-designed, low-friction forms that ask the right questions without putting people off. Configured to land in your inbox instantly.

Call tracking

Know exactly which pages are generating phone calls. Essential for understanding ROI when running ads or testing different approaches.

Thank-you page flows

What happens after someone submits a form matters. We build smart thank-you pages that set expectations, encourage reviews and reduce drop-off.

Google Ads ready

Every funnel is built to align with Google Ads quality score requirements — fast-loading, relevant, and optimised for the search query it targets.

A/B testing & refinement

We track performance and test key variables — headlines, CTAs, form length — so the funnel keeps improving rather than staying static after launch.

The approach

A funnel is only as good as the offer it presents and the trust it builds.

Most local businesses running Google Ads send traffic to a general homepage. That's money wasted. A dedicated landing page built around a specific service and location converts at a fraction of the cost. We design funnels that match the intent of the searcher — and guide them naturally toward making contact.

  • Offer and target audience agreed before design starts
  • Trust signals, testimonials and social proof built into each page
  • Multiple CTAs positioned at the points of highest intent
  • Mobile-first — most local enquiries come from phones
  • Analytics, form and call tracking configured at launch
  • Performance review at 30 and 60 days post-launch

Who this is for

Tradespeople running ads Home services Property businesses Clinics & salons Local services Any business wanting more quotes

Particularly effective for businesses already spending on Google Ads who aren't seeing the return they expect — usually because the traffic is landing on the wrong page.

Funnel types we build

Quote request funnels for trades and services
Booking funnels for clinics, salons and hospitality
Landlord or vendor lead funnels for property
Multi-step qualification funnels for higher-value services
Selected work

Lead funnels built for real local businesses.

A few examples of funnels we've built for businesses across Midlothian and Edinburgh. Each one was designed around a specific offer, audience and conversion goal — not a generic template. Full case studies available on request.

Quote request funnel for a roofing contractor, Midlothian Trades · Roofing

Quote funnel — roofing contractor, Midlothian

A dedicated landing page targeting "roof repairs Midlothian" on Google Ads. The page leads with urgency, reviews and a fast 3-field quote form above the fold. Call tracking was added alongside form tracking to give a complete picture of conversions. Previous traffic had been sent to the general homepage.

2.4× improvement in Google Ads cost-per-lead vs the previous homepage landing
New client booking funnel for a hair salon, Edinburgh Salon · Bookings

Booking funnel — hair salon, Edinburgh

The salon was running Facebook ads but sending traffic to their Instagram profile. A dedicated funnel with an embedded booking widget, treatment menu and before/after gallery gave the ad traffic somewhere to convert. A thank-you page flow also prompts Google reviews automatically post-visit.

+71% new client bookings from paid social in the first month
Landlord acquisition funnel for an Edinburgh lettings agent Property · Lettings

Landlord funnel — lettings agent, Edinburgh

An independent lettings agency needed to compete for landlord instructions against larger national brands. A standalone landlord acquisition page was built — leading with local expertise, fee transparency and a free rental valuation offer — then promoted via Google search ads and local SEO.

3× landlord enquiries compared to the previous general contact page
Results

What a focused funnel does differently.

+38%

Average increase in enquiries within 90 days of funnel launch

2–3×

Typical improvement in Google Ads conversion rate vs homepage landing

30 days

Typical time to first measurable improvement in cost-per-lead

Related services

Make the most of your funnel.

Web Design & Development

A well-built main website to complement your dedicated landing pages and funnels.

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Digital Marketing

Google Ads management and local SEO to drive the right traffic to your funnel pages.

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Social Media Support

Drive warm social traffic into your funnel with consistent, on-brand content and targeting.

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Get more enquiries

Ready to turn more of your traffic into paying customers?

Book a free 20-minute discovery call. We'll look at where you're losing leads and what a well-built funnel could do for your business.

Book a free discovery call Call 0131 381 0100