Digital Marketing

Get found by local customers who are ready to buy.

Practical digital marketing built around real business growth. Google Business Profile, local SEO, and Google Ads — focused on the activity that generates calls and enquiries for your specific business, in your specific area.

What's included

Marketing that generates enquiries, not just impressions.

Google Business Profile

Setup, optimisation and ongoing management of your Google Business Profile — the single most impactful thing for local search visibility. Photos, categories, posts and Q&A all managed.

Local SEO

On-page and off-page improvements to help you rank for local search terms in Shawfair, Midlothian and Edinburgh. Service-area pages, citations and structured data.

Google Ads management

Paid search campaigns built and managed where they actually make commercial sense. Local search ads targeted at high-intent searches in your service area. No wasted budget.

Review strategy

A practical process for gathering genuine reviews on Google and other platforms. More reviews improve your local ranking and build trust with customers before they contact you.

Local citation building

Getting your business listed accurately and consistently across directories, mapping tools and local platforms that Google uses as trust signals.

Plain-English reporting

Monthly report that tells you what we did, what it achieved and what we're doing next. Visibility, calls, clicks and conversions — in language that makes sense.

The approach

Local search is the most direct route between a customer and your business.

When someone in Dalkeith searches "joiner near me" or "best café in Bonnyrigg," they're ready to spend money. The businesses that show up consistently win that work. We help you be one of them — by fixing the fundamentals, building authority and where it makes sense, running targeted local ads.

  • Audit of your current Google presence and visibility
  • Keyword research focused on local intent and your service area
  • Google Business Profile fully built out and optimised
  • Local citation audit and corrections across key directories
  • Google Ads launched only where there's a clear return on spend
  • Monthly review and reporting — ongoing retainer available

Who this is for

Tradespeople Home services Restaurants & cafés Property & lettings Clinics & healthcare Professional services Any business with local customers

Particularly effective for businesses in competitive local categories where being in the top 3 Google results or Map Pack dramatically changes enquiry volume.

Local search terms we target

Web design Midlothian / web design Edinburgh
[Your trade] near me / [Your trade] Dalkeith, Bonnyrigg etc.
Best [restaurant / clinic / salon] in [local area]
Local service + Shawfair / Midlothian / Edinburgh south
Our process

How we build your local visibility, step by step.

01

Audit

Review your current Google presence, rankings, profile status and competitor visibility.

02

Setup

Google Business Profile built out, citations corrected, tracking installed.

03

Activate

SEO improvements applied, Ads launched (where relevant), review strategy in motion.

04

Optimise

Monthly reporting, ongoing profile management and campaign refinement based on results.

Results

The commercial impact of local search visibility.

Map Pack

Appearing in the top 3 local Google results generates significantly more clicks than page-one organic positions

76%

Of people who search locally on their phone visit a business within 24 hours (Google data)

Reviews

Businesses with 20+ recent reviews see materially higher click-through rates on their Google profile

Related services

Drive traffic to a site that converts.

Improve your local visibility

Want to show up when local customers are searching for you?

Book a free 20-minute discovery call. We'll look at where you currently rank, what your competitors are doing and what local marketing could realistically do for your business.